Conceptual Photography > "iP Different"

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Conceptual Photography - "iP Different", photo by Robert Giordano

"iP Different"

In 1999, the Apple iMac came in five colors. Robert Giordano created this parody by photographing toilets with transparency film, then assembling the individual shots in Photoshop on a 300 MHz Macintosh G3. The final image was a 24" x 36", 300dpi poster. Copyright 1999 Robert Giordano.

Apple Think Different 1997 Slogan
Apple's Famous 1997-2002 Slogan

"I sent a small version of this photo to a number of top executives at Apple. Most thought it was funny. One of them wanted to make t-shirts, one threatened to sue me, and I never got a response from Steve Jobs."

-Robert Giordano


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