Our mantra is "Clean and Simple is Best". If the purpose of a web site is to
sell products or services, provide information, or even to entertain, then...
A good site:
We take a very minimalistic approach to site design. Don't worry about your site being too "plain" or "boring". An art gallery's walls are plain- the art placed on the walls is what matters.
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Here's what we wrote in 2012 about web sites that were completely built using Abobe Flash:
If you aren't sure what that means, "Flash" is sophisticated software that graphic artists use to create animations and video. People used to create entire web sites using Flash instead of HTML. The results were stunning, but there were some serious trade-offs. Don't take this the wrong way. We love Adobe's Flash and the things it can do. We have used Flash within sites and we have done PHP and MySQL back-end programming for Flash sites. We simply don't believe an entire web site should be built in Flash so we never did it. We evaluate the features in each new version of Flash and our opinion might change one day. Right now, the best solution is a standards compliant HTML5 web site.
Disadvantages of Flash web sites: