Web Design Philosophy

Our mantra is "Clean and Simple is Best". If the purpose of a web site is to sell products or services, provide information, or even to entertain, then...

A good site:

  • is pleasing to the eye.
  • conveys your message clearly.
  • is easy to navigate and browse.
  • loads quickly at all connection speeds.
  • is compatible with most browsers.
  • is accessible from mobile devices.
  • provides answers to common questions.
  • encourages visitors to return again.
  • is easy to maintain and update.

We take a very minimalistic approach to site design. Don't worry about your site being too "plain" or "boring". An art gallery's walls are plain- the art placed on the walls is what matters.
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In 2012 We Predicted the End of Flash Web Sites

Here's what we wrote in 2012 about web sites that were completely built using Abobe Flash:

If you aren't sure what that means, "Flash" is sophisticated software that graphic artists use to create animations and video. People used to create entire web sites using Flash instead of HTML. The results were stunning, but there were some serious trade-offs. Don't take this the wrong way. We love Adobe's Flash and the things it can do. We have used Flash within sites and we have done PHP and MySQL back-end programming for Flash sites. We simply don't believe an entire web site should be built in Flash so we never did it. We evaluate the features in each new version of Flash and our opinion might change one day. Right now, the best solution is a standards compliant HTML5 web site.

Disadvantages of Flash web sites:

  • as of 2012, no one with an iPhone or iPad will see your site.
  • full content of site is not indexed by search engines.
  • cannot bookmark specific pages to return later or send to friends.
  • cannot copy/paste information like phone numbers and addresses.
  • more difficult to update and maintain without added expense.
  • site is not accessible to many devices, mobile phones, tablets, etc.
  • more expensive to integrate with ASP or PHP and SQL databases.
  • extra work to make content printable by the end user.
  • long preload times for people with slow connections or mobile devices.
  • not accessible to those with handicaps.

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