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When we built the Budget Video Rentals web site several years ago, we made it mobile friendly and included a stylesheet for mobile devices. Since then, the screen resolution on the iPhone and most Android phones has increased significantly. Since the site was already mobile friendly, it didn't take long to update their mobile layout.
As of this post, at least ONE THIRD of the people visiting Budget Video's web site are using an iPhone or iPad. How does your web site look on the iPhone?
Since this was accomplished using 100% CSS (Cascading Style Sheets), none of the existing web site had to be changed. A single copy of their site works on dozens of devices. Style sheets allow a standards compliant web site to provide the best experience to the greatest number of visitors.
Budget Video also uses a separate style sheet for printing.
Visit BudgetVideo.com on your mobile device.
Screen snapshots show the BudgetVideo.com web site on the iPhone and Firefox browser.