One thing that sets Design215 apart is our ability to provide clients with
complete packages, including location and product photography that can be used
on the web site, in printed catalogs, and in print advertising. We have worked
with many large publishers and we know how to create effective ads.
The owners of To Exceed Inc. had a vision. They wanted to create high quality
wetsuits and rash guards with cutting edge colors, designs, and patterns.
Exceed's market is primarily extreme sports enthusiasts that care as much about
how they look as they do about the performance of the wetsuit. Both need to
be outstanding and Exceed delivers.
Exceed wanted something different. They had
interesting and challenging ideas for advertising and we turned
those ideas into reality. Design215 provided the photography and ad design
for all of Exceed's 2004 and 2005 print ads. We produced the product images
for their catalogs and built their web site,
www.ExceedWetsuits.com.
Design215 Photographer Robert Giordano went from riding camels in the
desert to wading in the marshes of the Florida Everglades. These pictures tell a
story and feature the owners of the wetsuit company participating in their own ads.
September 2004 Surfer Magazine, half page
"Everyone always thinks we did this in Photoshop. This was not done in Photoshop. We
were in the desert at sunrise with camels and scuba tanks. I had my camera in a
plastic bag, with the lens sticking through a hole to keep the sand out."
"Doug Baum
provided the camels and was a pleasure to work with. The
shot ran as a half page but it got a tremendous amount of attention. The hits on the web
site were unbelievable."
- Robert Giordano
September 2004 Skateboarder Magazine, full page
"Less than a month after the desert shoot, I was in the middle of the Everglades
with alligators everywhere. The airboat guides we hired had never seen someone wakeboard
behind an airboat. It was crazy."
- Robert Giordano
December 2004 Wakeboard Magazine, full page
March 2005 Wakeboarding Magazine, full page
"I enjoyed watching my clients splatter each with paintballs."
- Robert Giordano
June 2005 SG Magazine, full page
"Wayne Hodnett from www.hot-air-balloons.com
was extremely helpful and very patient with us."
- Robert Giordano
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